Felloship
Creative direction of a faith seeking app
OVERVIEW
Felloship is a mobile-first platform for exploring churches, building serving habits, and connecting with community. My contribution was the branding and creative direction: translating the team’s existing app concept into a welcoming visual identity, centered on the step from believing to belonging. This app is currently under development.
role
Freelance designer / Creative director
TOOLS
Adobe Illustrator
Adobe Photoshop
Figma
DELIVERABLES
Logo package
Brand guidelines
UI moodboard
PRIMARY LOGO - VERTICAL
CHALLENGE
Making the brand feel approachable
The identity needed to welcome people at different stages of their faith journey while remaining clear at small digital sizes. My design challenge was to express belonging and encouragement in a simple, recognizable visual language.
APPROACH
Translating openness to form
I used warmth, invitation, and clarity to guide the identity. I developed a window-inspired symbol using light and negative space, then carried its geometry into supporting shapes. Color and typography balanced that open, expressive character with readability.
SECONDARY LOGO
SECONDARY LOGO - HORIZONTAL
LOGO MARK
SOLUTION
Warmth with purpose.
I paired the simple window mark with warm orange and calm neutrals to express invitation without visual complexity. Vertical, horizontal, and standalone versions adapt the identity to different spaces, while a flare derived from the mark keeps supporting graphics connected to the same idea.
FROM BELIEVING TO BELONGING
COLOR
Shine
Linen
Shadow
Sea
TYPE
OUTCOME
A visual identity for belonging
My work gave Felloship a cohesive visual expression of its purpose: helping people move from believing to belonging. The brand guidelines and application moodboard established a shared direction for the team to carry into its own communications and product design.