Kinnie Wellness
Reimagining Children's Vitamins
OVERVIEW
Kinnie is a clean, sugar-free kids’ nutrition brand focused on simple, effective daily wellness through a vitamin enriched drink mixture. I led the creation of their brand identity from the ground up, shaping a visual system that feels modern, trustworthy, and family-friendly.
role
Freelance designer
TOOLS
Adobe Illustrator
Adobe Photoshop
DELIVERABLES
Logo package
Brand Guidelines
DESIGN CHALLENGE
Balancing playfulness & credibility
The identity needed to make wellness feel fun for children while presenting a clear, considered brand to parents. My challenge was to balance expressive, child-friendly visuals with the consistency and clarity expected of a wellness brand.
APPROACH
Combining nostalgia with playfulness
I used retro references to connect the two audiences: cup-character illustrations and bold color bring playfulness, while vintage neutrals and expressive but readable typography introduce nostalgia.
SOLUTION
Playful expression with a clear structure
I gave the cup characters and vibrant palette room to attract children’s attention, then anchored them with a consistent wordmark, readable typography, and controlled color pairings. This keeps the identity expressive without becoming visually overwhelming.
OUTCOME
A brand identity for kids & parents
The final identity brought Kinnie’s two audiences into one visual direction: playful characters and bold color for children, balanced with nostalgic references and a clear, considered presentation for parents. My work gave the brand a distinct personality and a cohesive foundation for communicating its approach to family wellness.